মূল বিষয়বস্তুতে যান
এই পৃষ্ঠাটি এখনও বাংলা-এ উপলব্ধ নয়। আপনি ইংরেজি সংস্করণ পড়ছেন। English
Acquisition, attribution and affiliates

From first click to first deposit, attributed.

A guided wizard generates the GTM container for every supported ad platform with deduplicated events. Server-side signals go to Meta through the Conversions API, to affiliates through Everflow postbacks and to mobile through AppsFlyer, and every player carries the click IDs that brought them.

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GTM wizardMeta CAPIAppsFlyerEverflow postbacksUTM and click IDsReferral program
Acquisition and attributionserver-side dedup
Meta ad
fbclid · fbc/fbp
Google Ads
gclid
App install
AppsFlyer OneLink
Affiliate
Everflow tracker id
Player record
pl_8f2a
utm_source meta
tracker ef_4471
fbc fb.1.…
install AF · iOS
registration_startGTM · GA4
CompleteRegistrationMeta CAPI · deduped
first_depositEverflow postback
purchaseGA4 · Meta · TikTok
GTMGA4Google AdsMeta Pixel + CAPITikTokXSnapchatAppsFlyerEverflow
Verified in the product
7
ad and analytics platforms with dedup
GTM
container generated by the guided setup wizard
S2S
Everflow postbacks for registration, first deposit and qualified player
22+
vendors integrated across the platform
What is wired in

Browser pixels, server signals, mobile installs, referrals.

Acquisition data lands on the player profile and in the same analytics as revenue, so acquisition source and later value sit on one record.

Tracking setup

  • Guided Analytics Setup Wizard that generates the GTM container
  • Platforms: GTM, GA4, Google Ads, Meta Pixel, X, Snapchat and TikTok
  • Event deduplication between browser and server sends
  • Pixels configured per brand
  • Test & Verify live event log to confirm every event before launch

Server-side signals

  • Meta Conversions API with fbc and fbp for match quality
  • Everflow server-side postbacks: Registration, First Deposit and Qualified Player
  • Monthly Net Revenue postback configurable but not sending today
  • Deduplication so the pixel and the server never double count

Mobile attribution

  • AppsFlyer install attribution and in-app events
  • OneLink deferred deep links from ad to install to screen
  • Deep links: direct, deferred and universal
  • Per-brand iOS and Android builds with their own icons and splash screens
  • FCM push and in-app review prompts once the player is in

Attribution and referrals

  • Tracker and click-ID attribution fields on the player profile
  • UTM tracking
  • Referral program: codes, click and conversion tracking, eligibility rules, referral fraud controls and a referral_reward ledger type
  • CRM conversion goals attributed to the exact enrollment, with attributed revenue
  • Funnel and retention cohorts in Analytics
Test & Verify

See the event before you trust the dashboard.

The Test & Verify log shows events as they fire, so the marketing team can check that a registration or deposit reaches GA4, Meta, TikTok and Everflow before spend starts. Deduplication between pixel and CAPI is checked the same way.

  • Live event log for browser and server sends
  • fbc and fbp carried through to Meta CAPI
  • Everflow postbacks for Registration, First Deposit and Qualified Player
  • GTM container generated by the wizard, not hand-built
console.gamebridge.io/admin/analytics
Going live with tracking

Wizard, server, verify, attribute.

  1. Step 1
    Run the wizard

    The wizard collects your IDs for each ad platform and generates the GTM container.

  2. Step 2
    Connect server-side

    Enable Meta CAPI with fbc and fbp, point Everflow postbacks at your affiliate network and connect AppsFlyer for installs.

  3. Step 3
    Verify

    Fire test registrations and deposits and watch them in the Test & Verify log until each platform receives one event, once.

  4. Step 4
    Attribute

    Click IDs, tracker fields and UTM parameters sit on the profile; the referral program and CRM conversion goals close the loop on later revenue.

Who it is for

Performance, affiliates, finance.

Every platform fed, every event deduped.

  • GTM, GA4, Google Ads, Meta, X, Snapchat, TikTok
  • Meta CAPI with fbc and fbp
  • Test & Verify before spend
  • Per-brand pixels
Evaluator questions

What growth teams ask about attribution.

Does GameBridge replace our affiliate software?
No. GameBridge provides affiliate attribution and postbacks: click IDs and tracker fields on player profiles, and Everflow server-side postbacks. There is no standalone affiliate management platform; you keep your network or software.
Which postbacks fire today?
Registration, First Deposit and Qualified Player. Monthly Net Revenue is configurable but not sending yet.
How is Meta deduplication handled?
The browser pixel and the Conversions API both fire, with fbc and fbp passed server-side and events deduplicated so Meta counts each one once.
Do we need a developer to set up pixels?
No. The setup wizard generates the GTM container for every supported platform, and the Test & Verify log confirms events.
Does mobile attribution work?
Yes. AppsFlyer records installs and events, OneLink handles deferred deep links, and the native apps support direct, deferred and universal links.
Can we run referrals without an affiliate network?
Yes. The built-in referral program handles codes, click and conversion tracking, eligibility rules, referral fraud controls and rewards posted as a referral_reward ledger type.
Related

Downstream of the click.

CRM and journeys

Journeys that pick up where attribution stops: onboarding, conversion goals and attributed revenue.

আরও জানুন

Native apps

AppsFlyer, OneLink deferred deep links and per-brand builds on Capacitor.

আরও জানুন

Analytics and reports

Funnels, retention cohorts and real-money-only reports with test accounts excluded.

আরও জানুন
আপনি প্রস্তুত হলেই আমরা প্রস্তুত

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