Acquisition, attribution and affiliates

From first click to first deposit, attributed.

A guided wizard generates the GTM container for every supported ad platform with deduplicated events. Server-side signals go to Meta through the Conversions API, to affiliates through Everflow postbacks and to mobile through AppsFlyer, and every player carries the click IDs that brought them.

Launch your brand Book a demo

GTM wizardMeta CAPIAppsFlyerEverflow postbacksUTM and click IDsReferral program

Acquisition and attributionserver-side dedup

Meta ad

fbclid · fbc/fbp

Google Ads

gclid

App install

AppsFlyer OneLink

Affiliate

Everflow tracker id

Player record

pl_8f2a

utm_source meta

tracker ef_4471

fbc fb.1.…

install AF · iOS

registration_startGTM · GA4

CompleteRegistrationMeta CAPI · deduped

first_depositEverflow postback

purchaseGA4 · Meta · TikTok

GTMGA4Google AdsMeta Pixel + CAPITikTokXSnapchatAppsFlyerEverflow

Verified in the product

7
ad and analytics platforms with dedup: GTM
container generated by the guided setup wizard: S2S
Everflow postbacks for registration, first deposit and qualified player: 22+
vendors integrated across the platform

What is wired in

Browser pixels, server signals, mobile installs, referrals.

Acquisition data lands on the player profile and in the same analytics as revenue, so acquisition source and later value sit on one record.

Tracking setup

Guided Analytics Setup Wizard that generates the GTM container
Platforms: GTM, GA4, Google Ads, Meta Pixel, X, Snapchat and TikTok
Event deduplication between browser and server sends
Pixels configured per brand
Test & Verify live event log to confirm every event before launch

Server-side signals

Meta Conversions API with fbc and fbp for match quality
Everflow server-side postbacks: Registration, First Deposit and Qualified Player
Monthly Net Revenue postback configurable but not sending today
Deduplication so the pixel and the server never double count

Mobile attribution

AppsFlyer install attribution and in-app events
OneLink deferred deep links from ad to install to screen
Deep links: direct, deferred and universal
Per-brand iOS and Android builds with their own icons and splash screens
FCM push and in-app review prompts once the player is in

Attribution and referrals

Tracker and click-ID attribution fields on the player profile
UTM tracking
Referral program: codes, click and conversion tracking, eligibility rules, referral fraud controls and a referral_reward ledger type
CRM conversion goals attributed to the exact enrollment, with attributed revenue
Funnel and retention cohorts in Analytics

Test & Verify

See the event before you trust the dashboard.

The Test & Verify log shows events as they fire, so the marketing team can check that a registration or deposit reaches GA4, Meta, TikTok and Everflow before spend starts. Deduplication between pixel and CAPI is checked the same way.

Live event log for browser and server sends
fbc and fbp carried through to Meta CAPI
Everflow postbacks for Registration, First Deposit and Qualified Player
GTM container generated by the wizard, not hand-built

console.gamebridge.io/admin/analytics

GB Console

Players

Dashboard
Players
Payout requests

Growth

CRM campaigns
Bonus Engine
VIP management
Segmentation
Packages
Banners

Control

Risk cases
Reports
Analytics
Activity log

Casino

Games
Originals
Slot Forge
Poker

Working brand

Nova ▾

Analytics / Overview

⌘K

Analytics · Overview

Last 7 daysExport CSV

GGR (7d)

$184,220

+12.4%

Active players

18,420

+3.1%

ARPPU

$62.10

+1.8%

Payout ratio

31%

−2.2 pts

GGR by day · real money onlytest accounts excluded

Retention · weekly cohorts

100

W0W1W2W3W4W5

Provider	Rounds	Turnover	GGR	Hold	Trend
Originals	412,890	$1.92M	$38,400	2.0%	▲
Hacksaw Gaming	188,210	$940k	$41,200	4.4%	▲
Pragmatic Play	164,020	$810k	$33,900	4.2%	▬
Iconic21 Live	52,410	$620k	$18,600	3.0%	▲

Going live with tracking

Wizard, server, verify, attribute.

Step 1

Run the wizard

The wizard collects your IDs for each ad platform and generates the GTM container.
Step 2

Connect server-side

Enable Meta CAPI with fbc and fbp, point Everflow postbacks at your affiliate network and connect AppsFlyer for installs.
Step 3

Verify

Fire test registrations and deposits and watch them in the Test & Verify log until each platform receives one event, once.
Step 4

Attribute

Click IDs, tracker fields and UTM parameters sit on the profile; the referral program and CRM conversion goals close the loop on later revenue.

Who it is for

Performance, affiliates, finance.

Every platform fed, every event deduped.

GTM, GA4, Google Ads, Meta, X, Snapchat, TikTok
Meta CAPI with fbc and fbp
Test & Verify before spend
Per-brand pixels

Evaluator questions

What growth teams ask about attribution.

Does GameBridge replace our affiliate software?

No. GameBridge provides affiliate attribution and postbacks: click IDs and tracker fields on player profiles, and Everflow server-side postbacks. There is no standalone affiliate management platform; you keep your network or software.

Which postbacks fire today?

Registration, First Deposit and Qualified Player. Monthly Net Revenue is configurable but not sending yet.

How is Meta deduplication handled?

The browser pixel and the Conversions API both fire, with fbc and fbp passed server-side and events deduplicated so Meta counts each one once.

Do we need a developer to set up pixels?

No. The setup wizard generates the GTM container for every supported platform, and the Test & Verify log confirms events.

Does mobile attribution work?

Yes. AppsFlyer records installs and events, OneLink handles deferred deep links, and the native apps support direct, deferred and universal links.

Can we run referrals without an affiliate network?

Yes. The built-in referral program handles codes, click and conversion tracking, eligibility rules, referral fraud controls and rewards posted as a referral_reward ledger type.

From first click to first deposit, attributed.

Browser pixels, server signals, mobile installs, referrals.

Tracking setup

Server-side signals

Mobile attribution

Attribution and referrals

See the event before you trust the dashboard.

Wizard, server, verify, attribute.

Performance, affiliates, finance.

Every platform fed, every event deduped.

Postbacks and click IDs, not another platform.

Attributed revenue on the same ledger.

What growth teams ask about attribution.

Downstream of the click.

CRM and journeys

Native apps

Analytics and reports

Starten Sie eine Marke, die wie Software läuft und wie eine Bank abrechnet.