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Multi-brand

A second brand is a settings page.

GameBridge runs unlimited brands on one codebase and one database with complete player isolation. Network System Defaults set the baseline; each brand overrides what it needs across 100+ settings, from payment rails and pixels to VIP ladders and game exclusions.

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Unlimited brandsPlayer isolationSystem Defaults20 feature flagsWorking Brand switcherBusiness model per brand
solace.example/lobby
Business model
Real-money
Jurisdiction
Malta
Theme
Flat clean
Settings
100+ overrides
Verified in the product
1
codebase and database for every brand
Network defaults
with per-brand overrides for everything that differs
100+
settings per brand
Working Brand
switcher scopes every screen to one brand
Per brand
feature flags, payment rails, pixels, senders and content exclusions
How brands share and differ

Shared where it saves work, isolated where it matters.

Players, wallets, ledger rows and sessions belong to exactly one brand. Configuration inherits from the network until a brand says otherwise.

Isolation and inheritance

  • Unlimited brands on one codebase and one PostgreSQL database
  • Complete player isolation: accounts, wallets and history never cross brands
  • Network System Defaults with per-brand overrides across 100+ settings
  • 26 brand configuration pages, from Country and States to Chat Management
  • 20 feature flags to switch systems on or off per brand
  • Global or brand-scoped suppressions for email and SMS

What each brand controls

  • Payment rails through Payment Management
  • Pixels and server-side tracking across 7 platforms
  • Email and SMS senders and templates
  • VIP ladders, XP settings and tier-up bonuses
  • Game catalog exclusions and rule-based categories
  • Bonus defaults: game contribution rates, playthrough up to 50x, max-win cap, expiry and sports min odds
  • Responsible Gaming defaults, brand characters, app icons and splash screens

Business model as a setting

  • Sweepstakes, Real Money or Crypto per brand
  • The setting gates AMOE and the cashier: Store + Redeem or Deposit + Withdraw
  • Wallet types per model: USD, EUR and GBP, BTC, ETH and USDT with full crypto precision, or GC and SC
  • Country and state allow and deny lists with a restricted-region page and GPS re-check
  • Live casino tables from Iconic21 imported per brand

Running the network

  • Working Brand switcher sets the brand every console screen acts on
  • Network Configuration: Brands, System Defaults, Wallet Types, Payment Management
  • JSON import and export carries bonuses, banners, packages, segments and campaigns between brands and environments
  • Segments are reference-protected against deletes and renames across bonuses, banners, campaigns, packages and gamification
  • One Activity Log for every admin action on every brand
  • Role-based access with action keys for every money-moving operation applies across the network
Business model per brand

Sweepstakes here, real-money there, one ledger.

A group can run a sweepstakes brand with Gold Coins, Sweeps Coins and mail-in AMOE entries next to a real-money brand with fiat wallets, deposits and withdrawals. Both write to the same double-entry ledger and answer to the same console.

  • The business model gates AMOE and the cashier mapping without code changes
  • State-level geo with GPS re-check for sweepstakes; country and state allow and deny lists per brand
  • Responsible Gaming defaults and KYC configured per brand
  • Per-brand pixels, senders and payment rails keep marketing and money separate
Isle of Man London Dubai Kissimmee Nicosia Malta Curaçao Gibraltar Kahnawake Costa Rica Belize Anjouan PAGCOR
Adding a brand

Create, override, import, switch on.

  1. Step 1
    Create the brand

    Add it under Network Configuration and pick Sweepstakes, Real Money or Crypto. Wallet types and the cashier follow from that choice.

  2. Step 2
    Override what differs

    Walk the brand configuration pages: payment rails, sender identities, pixels, VIP ladder, RG defaults, categories and exclusions. Everything else inherits from System Defaults.

  3. Step 3
    Import proven content

    Bring bonuses, banners, packages, segments and campaigns across as JSON. Packages support a dry run before anything is written.

  4. Step 4
    Switch on the flags

    Enable the systems this brand needs from 20 feature flags, set the Working Brand and soft launch. Hours of configuration, not a new deployment.

Who it is for

What a group gets from one core.

Add brands without adding stacks.

  • One codebase, one database, one console
  • Network defaults so a shared change lands on every brand that has not overridden it
  • Working Brand switcher for the shared team
  • Feature flags to stage what each brand offers
Evaluator questions

What multi-brand groups ask.

Do brands share players or wallets?
No. Players, wallets and history belong to one brand. Brands share the codebase and the database, and the platform enforces isolation between them.
How long does a second brand take?
A second brand is a settings page. Create it, walk the 26 configuration pages, import content as JSON and switch on feature flags; the platform work takes hours. Third-party accounts such as payment rails and sender domains usually take longer than the platform work.
Can brands run different business models?
Yes. Sweepstakes, Real Money and Crypto are per-brand settings. Each gates AMOE and the cashier mapping, and each brings its own wallet types, from GC and SC to fiat and crypto.
Can one team work across brands?
Yes. Staff sign in once and use the Working Brand switcher. Page keys, action keys and departments govern what they can do, and the Activity Log records every action.
Can we copy configuration between brands?
Bonuses, banners, packages, segments and campaigns move as JSON exports, and packages support a dry run. Shared settings belong in System Defaults so brands inherit them.
Is there a limit on the number of brands?
No. Brands are unlimited on one codebase and one database. Feature flags and brand settings decide what each one offers.
Related

Go deeper.

Multi-brand groups

The commercial side: how groups license, launch and run several brands with GameBridge.

Saber más

Operator console

Ninety-one screens, role-based access, an Activity Log and the Working Brand switcher.

Saber más

Store, packages, banners and CMS

Per-brand packages, banners, CMS pages and message templates with JSON import and export.

Saber más
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