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Analytics and reports

Reports that finance and marketing both sign.

Every report and analytics page reads the ledger, the game rounds and the session registry that the rest of the platform writes. Real-money only, test accounts excluded, one row per wallet. Heavy queries run as background jobs and land as CSV or XLSX.

Background report jobsCSV / XLSXRetention cohortsFunnelsBig-win reviewLiability dashboard
console.gamebridge.io/admin/analytics
In the console today
Background
report jobs with CSV and XLSX export
Real money
single source of truth, test accounts excluded
Per wallet
one row per wallet, so fiat, crypto, GC and SC never blend
CSV + XLSX
exports from every report and the Advanced Report
90+
operator screens reading the same data
What you can see

From a live dashboard to a cohort three months back.

Reports answer what happened. Analytics pages answer who, where and whether it is getting better. Both sit in the console next to the screens that act on the answer, and both exclude test accounts by default.

Dashboard and operations

  • Liability at a glance: free balance = balance − locked, per wallet
  • Ops queue with SLA breach detection, so nothing ages quietly
  • Online Players from the live presence feed, live
  • Big Wins review workflow for payouts that deserve a second look
  • Engine Diagnostics for the bonus engine: jobs, run history, heartbeats and failed-jobs queue

Reports

  • Transactions, Game Rounds, Game Sessions, Player Sessions and Sport Bets
  • Advanced Report with custom columns, run as a background job, exported to CSV or XLSX
  • Real-money-only source of truth with test accounts excluded
  • One row per wallet, so fiat, crypto, GC and SC never blend into one number
  • Per-package analytics in Packages v2 and impression, click and CTR analytics per banner

Analytics pages

  • Retention cohorts and Funnel
  • Game, Category and Provider Performance
  • Session Events and Player Sessions
  • At-Risk Players and Segments, backed by the nightly segmentation engine
  • Sport Bets for sportsbook brands, Poker Economics for poker rooms

Bonus, campaign and VIP economics

  • Bonus analytics: locked liability, awarded by wallet, bonus economics
  • Campaign funnels: Sent → Delivered → Opened → Clicked → Converted, with attributed revenue
  • VIP Reports: NGR versus target, touch coverage, reactivations, host leaderboard
  • Poker Economics P&L with escrow reconciliation
  • Originals Stats and an RTP Monitor comparing theoretical with actual, computed when opened
  • Referral click and conversion tracking; UTM and click-ID fields on the player profile
Big wins

Every outsized payout gets a second pair of eyes.

Large wins are where reporting and risk meet. The Big Wins page surfaces outsized payouts and a review workflow records the decision. It reads the same game-round rows as the Game Rounds report, so there is nothing to reconcile afterward.

  • Reads the same rounds as the Game Rounds report
  • Originals rounds carry provably-fair verification and single or bulk void from the same console
  • Test accounts are excluded, so QA sessions never trigger a review
  • Dashboard liability updates as locked funds unlock, so exposure is never a guess

Real-money rows only. Test accounts never reach a report.

How a report runs

Choose, queue, download, reconcile.

  1. Step 1
    Choose the columns

    Pick a standard report or build an Advanced Report with custom columns and filters. Switch the Working Brand first if you run more than one.

  2. Step 2
    Queue the job

    Heavy queries run as background jobs. The console stays responsive and the job appears with its status until it completes.

  3. Step 3
    Download

    Collect the CSV or XLSX. Rows are per wallet and real-money only, with test accounts already removed.

  4. Step 4
    Reconcile

    Totals match the ledger because they are the ledger: the same rows drive the dashboard liability figure and the redeem queue enrichment.

Who reads it

Finance, marketing and operations, one dataset.

Exports that tie back to the ledger without adjustments.

  • Transactions and Advanced Report to CSV or XLSX
  • Liability: balance minus locked, per wallet
  • Bonus locked liability and awarded by wallet
  • Poker Economics with escrow reconciliation
Evaluator questions

What analysts ask before trusting the numbers.

Do bonus or test balances distort GGR?
Test accounts are excluded from every report, and the reporting layer is real-money only. Bonus money is tracked as locked liability in the bonus analytics rather than mixed into real-money totals.
Can we export raw data?
Yes. Standard reports and the Advanced Report export to CSV and XLSX from background jobs; segments, bonuses, campaigns, packages and banners export as JSON.
Is there a data warehouse or BI connector?
Not as a product feature. Reports are built into the console on PostgreSQL; ClickHouse and Kafka are not part of the stack. Background exports cover finance and CRM needs today.
How live is live?
Online Players reads the live presence feed and the dashboard reads current ledger rows. Segments recalculate nightly; risk scores recalculate nightly and on events.
Can we tell which game, studio or category earns?
Game, Category and Provider Performance break down play and results per title, category and studio, and the Games catalog carries New and Popular flags and provider maintenance status alongside them.
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