Affiliates and media owners

Stop renting your traffic to someone else's brand.

You already own the hardest part: an audience that converts. What you do not own is the player, the lifetime value or the margin, and every program change is a revenue cut you did not vote on. GameBridge white label gives you a brand with licence, entity and payments handled, the trackers and postbacks you already use, and an ops team you do not have to hire.

Launch your brand Book a demo

White labelTrackers + postbacksManaged servicesReferral programOriginals marginsOwn the player

nova.example/cashier

Nova LobbyCashierWithdraw $1,204.50 USD$25.00 BONUS

Deposit Withdraw History

AmountUSD

$25$50$100$250$500$1,000

Welcome bonus · 100% match+$50.00 bonus

Payment method

Card •••• 4242

Apple Pay

Instant bank transfer

Crypto

Summary

Deposit$50.00

Bonus · locked · 20× playthrough+$50.00 bonus

Deposit $50.00

Server-side amount check✓

Deposit limit$500/day · $50 used

Idempotency keydep_7f2…e1

Recent

Deposit$100.00Completed

Withdrawal−$250.00Paid

Deposit$50.00Completed

What you get

From publisher to operator without a second company to run.

A brand of your own

White label: licence, entity incorporation, payment acquiring, platform and operations under your brand, for a setup fee and a GGR revenue share. Your domain, your logo, your players.

Attribution you already know

Tracker and click-ID attribution fields on every player profile, UTM tracking, Everflow server-side postbacks for Registration, First Deposit and Qualified Player, and 7 ad platforms with Meta CAPI dedup.

An ops team on day one

Managed services add CRM and retention, 24/7 support, risk and fraud, payments ops and VIP hosting to your brand. You keep doing acquisition; we run the floor.

House games that keep the margin

Provably fair Originals with per-game edge you control, in-house poker with rake, and GameBridge Studios exclusives, next to 3,300+ aggregated titles.

A referral program built in

Codes, click and conversion tracking, eligibility rules, fraud blocking and rewards posted as a referral_reward ledger type, so your community grows the brand for you.

Native apps with your name

iOS and Android apps with per-brand icons and splash, AppsFlyer installs and OneLink deferred deep links, FCM push and biometric login.

Your funnel, your numbers

Every click you send lands on a record you own.

The Analytics Setup Wizard generates your GTM container. Every supported platform with dedup, Meta Pixel with server-side CAPI and fbc and fbp, AppsFlyer for installs and Everflow postbacks for the partners you keep working with. Then CRM goals attribute revenue to the exact enrollment, so you know which traffic became value.

GTM, GA4, Google Ads, Meta Pixel and CAPI, X, Snapchat and TikTok, with dedup
Everflow postbacks for Registration, First Deposit and Qualified Player
Test and Verify live event log to prove every pixel fires before launch
Funnel per campaign from sent to converted, with attributed revenue

Acquisition and attribution

Acquisition and attributionserver-side dedup

Meta ad

fbclid · fbc/fbp

Google Ads

gclid

App install

AppsFlyer OneLink

Affiliate

Everflow tracker id

Player record

pl_8f2a

utm_source meta

tracker ef_4471

fbc fb.1.…

install AF · iOS

registration_startGTM · GA4

CompleteRegistrationMeta CAPI · deduped

first_depositEverflow postback

purchaseGA4 · Meta · TikTok

GTMGA4Google AdsMeta Pixel + CAPITikTokXSnapchatAppsFlyerEverflow

Economics

What changes when you own the brand.

Revenue you keep

Your brand's GGR minus a tiered platform share, instead of a CPA or rev-share set by another operator's program
Originals with the edge, RTP and limits set per game and per brand
Poker rake, with a Bad Beat Jackpot and Cash Drops funded from it, and a Poker Economics P&L
Cashier and store with multiple layouts and featured packages; per-package analytics
Bonus budgets hard-capped, so promotions cannot outrun the plan

Work we carry

Licence route, entity incorporation and payment acquiring
CRM and retention, 24/7 support, risk and fraud, payments ops and VIP hosting
Paid media, including Google and Apple Search Ads, if you want it
Platform updates, integrations and configuration
The launch program from signed scope to soft launch

Evaluator questions

What affiliates ask before launching a brand.

Do we need a licence?

Not under white label. Licence, entity incorporation and payment acquiring are part of the engagement, and the operation runs under your brand. If you later hold your own licence, turnkey moves you onto it at a lower GGR share. Regulatory content on this site is orientation, not legal advice.

Is there an affiliate management platform for our own sub-affiliates?

No. There is affiliate attribution and postbacks: tracker and click-ID fields, UTM tracking, Everflow server-side postbacks and a referral program with codes, rules and fraud blocking. Monthly Net Revenue postbacks are configurable but not sending today. Sub-affiliate management stays in the tracker you already use.

How much of the operation do we have to run?

As little as you choose. Managed services cover CRM and retention, 24/7 support, risk and fraud, payments ops and VIP hosting, and can include paid media. You keep acquisition and the brand. The console gives you 90+ screens and the Activity Log to see everything either way.

What does it cost?

A setup fee plus a tiered GGR share, a monthly platform fee and pass-through third-party costs, on a 12-month rolling contract. White label includes licence, entity and payments; managed services are an add-on. We do not publish figures because scope drives them.