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CMO and CRM leads

Run the whole lifecycle on the data the ledger already has.

Your risk is a stack of tools that agree with each other a day late: segments exported to an email vendor, bonuses granted from a different screen, attribution argued about in a spreadsheet. GameBridge puts journeys, segments, bonuses, banners and attribution on the same records as wallets and game rounds, so the number you report is the number finance sees.

Every channelEvent and schedule triggersFull journey toolkitEvery bonus typeBanner libraryAI studio
console.gamebridge.io/admin/campaigns/journey
What you get

Six tools you no longer need to stitch together.

Journeys that wait for events

A full set of journey steps including wait-for-event, condition and A/B split with significance-gated winners. Email, SMS, iOS and Android push, in-app and grant bonus in one canvas.

Segments you can test

Nightly rule-based definitions, priority ordered, with a Test a player drawer, manual overrides that expire and reference-protected renames across bonuses, banners and campaigns.

Bonuses with a budget

Every bonus type, a visual AND/OR eligibility builder with a live audience count, and limits enforced on every grant on every grant: per player, per day, global, budget and cooldown.

Banners that measure themselves

A library of banner styles, families and templates, weighted A/B rotation, impression, click and CTR analytics, and one renderer for pixel-identical previews across every lobby placement.

Attribution you can defend

A GTM container generated by a wizard, 7 platforms with dedup, Meta CAPI with fbc and fbp, AppsFlyer, Everflow postbacks, and CRM goals attributed to the exact enrollment.

AI studio on every image surface

On-brand images, animated sprites and game thumbnails from brand character sheets, with review-gated spend and one-click revert. Eleven AI providers behind one permission.

Journeys

The reactivation fires when the player goes quiet, not at midnight.

Most CRM tools wait for time. GameBridge journeys wait for a purchase, a login, a bonus claim, a mission step, a VIP upgrade or a poker milestone, then branch on what happened, or did not, in the window you set. Conversions are attributed to the exact enrollment, with revenue.

  • Event and schedule entry triggers; schedules from now to monthly, with birthday sweeps and IANA time zones
  • Consent gate per channel and vertical on every send; suppressions with audited lift
  • A/B split with adaptive mode and winners declared at 30+ entries and a 5-point lead
  • Funnel per campaign: sent, delivered, opened, clicked, converted, with attributed revenue
CRM and journeys
Working with the rest of the business

What you get from finance and compliance without asking.

From the ledger

  • Around 106 eligibility fields on wallet, ledger, KYC, VIP and activity data
  • Around 20 personalization variables with fallbacks
  • Conversion goals: purchase or deposit, login, bonus claimed, wager, click, inside a 168-hour default window
  • Bonus analytics: locked liability, awarded by wallet, bonus economics
  • Test sends flagged so they never count in reporting

From compliance

  • Consent matrix per channel and vertical, one-click unsubscribe, SMS STOP handled
  • Server-side activation preflight blocks campaigns with missing templates or channels
  • Global and brand-scoped suppressions for bounces, complaints and manual blocks
  • Per-brand email and SMS templates with test sends and message logs
  • Every activation logged with who and when in the Activity Log
Evaluator questions

What CRM leads ask before switching.

Can we keep our email and SMS providers?
Email is sent through AWS SES with SNS events for delivery, bounces, complaints, opens and clicks; SMS through Twilio with STOP handling; push through Firebase. Templates, sender identities and suppression lists are managed per brand inside the platform.
Is Web Push available?
Not yet. Web Push shows as coming soon and the preflight blocks any campaign that uses it. iOS and Android push are live through Firebase, alongside email, SMS, in-app and grant bonus. There is also no quiet-hours setting today; teams model it with schedule windows and wait-until steps.
Is there an affiliate management platform?
No. There is affiliate attribution and postbacks: tracker and click-ID fields on player profiles, UTM tracking, Everflow server-side postbacks for Registration, First Deposit and Qualified Player, and a referral program with codes, eligibility rules and fraud blocking.
Can journeys be copied between brands?
Yes. Campaigns, segments, bonuses, banners and packages import and export as JSON, so a proven onboarding journey moves to a new brand or environment in minutes. Note that there is no welcome email out of the box; you build it as a campaign once and import it everywhere.
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