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Sweepstakes and social casino

Two currencies, one ledger, a redemption queue you can defend.

Sweepstakes brands operate under scrutiny from regulators and payment partners. They live or die on how cleanly Gold Coins and Sweeps Coins are separated, how AMOE is honored and how fast redemptions clear without leaking money. GameBridge was built with those constraints in the schema, not in a policy document.

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Gold Coins + Sweeps CoinsAMOE queueState-level geoCards, ACH + Apple PayKYC
nova.example/lobby
Verified in the product
GC + SC
dual currency on one double-entry ledger
Store
coin packages with layouts, featured heroes and purchase limits
Pending → Paid
redeem queue with a full status lifecycle
0–100
risk score behind every redeem
Every bonus type
with playthrough and max-win caps
Mapped to the model

What a sweepstakes brand gets on day one.

Three sides of the operation, one data model. Nothing here is a bolt-on.

Player side

  • Multi-wallet header with Gold Coins and Sweeps Coins, locked versus redeemable balance shown separately
  • Store with multiple layouts, featured hero packages, countdowns, purchase limits and cooldowns
  • Hosted checkout with debit and credit cards, ACH and instant bank transfers with bank account linking, prepaid vouchers, Apple Pay and Google Pay, with push-to-card payouts; methods enabled per brand
  • Rewards page with daily bonuses, login streaks with a grace period, missions, Lucky Wheel and Scratchcards
  • Redeem flow gated by playthrough and ID and selfie verification before the first payout
  • Sweepstakes rules, terms and AMOE instructions as CMS pages with draft, scheduled and published states

Operator side

  • Redeem Requests queue: Pending, Approved, Processing, Completed, Failed, Rejected, Cancelled
  • Each request enriched with lifetime deposits and redeems, SC GGR and a redeem-to-deposit risk level
  • AMOE Requests and Settings: 8-character barcode postcards processed in an admin queue
  • Packages v2 with availability windows evaluated in UTC, per-package analytics and JSON import and export
  • Bonus engine with every bonus type, configurable playthrough, progress tracking and max-win caps
  • CRM journeys on every channel that can grant a bonus or wait for a purchase before the next step

Compliance and money

  • Business model set to Sweepstakes gates AMOE and maps the cashier to Store and Redeem
  • Prize redemption approvals with a risk level on every request
  • Country and state allow and deny lists, a restricted-region page and GPS re-check on top of MaxMind
  • Purchase limits per package and per player, with cooldowns
  • Every GC and SC movement is a balanced posting; failed payouts refund in full
  • withdrawalManage permission on the queue, four-eyes on VIP comps and an Activity Log on every admin action
Retention without cash

Gold Coins are your marketing budget. Spend them with rules.

Sweepstakes brands retain with play, not payouts. Daily bonuses, streaks, missions, tournaments and a VIP ladder keep Gold Coins moving, while every Sweeps Coin grant passes the same five spend limits as a paid package.

  • Daily and manual bonuses, login streaks with a grace period, multi-step missions
  • Leaderboards and tournaments with fixed or progressive prize pools and physical prizes
  • VIP XP ladder from Bronze to VIP with perks and a VIP-exclusive store shelf
  • Per-player, per-day, global, budget and cooldown limits on every SC grant
Engagement and gamification
nova.example/rewards
Launch plan

How we launch a sweepstakes brand.

  1. Step 1
    Model and rails

    Set the brand to Sweepstakes, which maps the cashier to Store and Redeem and enables AMOE. Connect the payment rails, ID verification, fraud scoring and MaxMind.

  2. Step 2
    Geo, rules and limits

    Configure state allow and deny lists with GPS re-check, publish sweepstakes rules and AMOE instructions as CMS pages, set purchase limits and responsible-gaming defaults.

  3. Step 3
    Store and rewards

    Build the package catalog, choose a store layout, seed daily bonuses and streaks, and import a proven bonus and banner set as JSON.

  4. Step 4
    Queue, staff, soft launch

    Train the redeem team on the queue and its risk levels, assign role-based permissions roles, run pre-open money audits, then open to a first cohort.

Evaluator questions

What sweepstakes operators ask.

How are Gold Coins and Sweeps Coins kept apart?
They are separate wallet types on one single double-entry ledger. Every movement is a balanced posting with balance rules enforced by the database. The player header shows locked and redeemable Sweeps Coins separately, and reports break down by wallet.
How does AMOE work in the product?
Players request a mail-in entry and the platform issues an 8-character barcode postcard. Returned cards are processed in the AMOE Requests queue, with AMOE Settings per brand. AMOE is switched on by the Sweepstakes business model.
What happens before a redemption is paid?
Sweeps Coins must complete playthrough and the player must pass ID and selfie verification. The request enters the redeem queue enriched with lifetime deposits, SC GGR and a redeem-to-deposit risk level, and is approved by staff holding the withdrawalManage permission. Payouts go out fast over push-to-card or ACH bank transfer, through a queue that shows the risk context on every request, and a failed payout refunds in full.
Which states can we exclude?
Any. Country and state allow and deny lists are per brand, backed by MaxMind GeoIP with a device GPS re-check and a restricted-region page. Which states to exclude is a decision for your counsel; we configure what they decide.
Is this US-only?
US-first, not US-only. The same Gold Coins and Sweeps Coins model runs social casino brands for Canada, Australia and New Zealand, with geo lists, content exclusions and compliance mode set per brand. Regulatory content on this site is orientation, not legal advice.
Related

Where sweepstakes brands go next.

North America

Sweepstakes, state-level geo and the payment rails that work in the US.

Saiba mais

Payments and ledger

Double-entry, exact to the cent and safe to retry, with verified payment callbacks on every rail.

Saiba mais

Risk, KYC and compliance

Risk scoring with case workflow, ID verification, in-house fraud scoring, geo controls and responsible gaming.

Saiba mais
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