Two days at iGB L!VE London.
We brought the whole platform to ExCeL: one console running casino, sweepstakes, crypto and sportsbook brands, GameBridge Studios building exclusive slots from a paragraph of brief, provably fair Originals, and the Launch Program that takes a brand from signature to first bet in weeks. Thank you to everyone who stopped by the stand.
One stand, every business model.
Living walls, a lounge for longer conversations and a demo console that ran the platform live: lobby, back office, bonus engine, CRM and GameBridge Studios, switching between real-money, sweepstakes and crypto brands on request.
The stand at ExCeL London
iGB L!VE 2026Casino, sportsbook, sweepstakes and crypto on the back wall; turnkey, white label and managed services on the pillar. The three ways to work with us and the models one platform runs.
The back wall
DetailThe platform on one screen and the verticals it runs listed beneath it. Most conversations started here.
The demo console
DetailA live lobby and the operator console side by side: bonus rules, CRM journeys, the redeem queue and GameBridge Studios, on real data in demo mode.
The lounge
DetailWhere scoping conversations happened: business model, markets, content mix and timeline, the same questions the launch wizard asks online.
Photos are of our own stand; other exhibitors' stands appear incidentally in the background.
Four things people came to see.
One console, every business model
The same brand switched between real-money, sweepstakes and crypto on the demo console: wallets, cashier, bonuses and reports followed the model setting without a second platform.
GameBridge Studios, live
A paragraph of brief on the stand, a finished exclusive slot in the lobby before the show closed for the day. The most-asked-about demo of the two days.
Provably fair Originals
Crash, dice, mines, plinko and the rest of the house games, with the edge and limits set per game and every result verifiable by the player.
The Launch Program
Signature to first bet in weeks: brand and payment rails first, content and apps next, money audits and go-live last, with the blueprint each visitor could take away.
The questions that came up most.
Two days of conversations at the stand, distilled. Every one of these has a page on this site; the short answers are below.
From operators
- How fast can a sweepstakes brand launch in a new US state? Weeks, with state geo controls and AMOE as brand settings.
- Can one platform run our real-money and social brands? Yes: the business model is a setting per brand on one console.
- What does exclusive content cost against a studio commission? A brief and hours, with the game published into your own lobby.
From affiliates
- Can we keep our trackers and postbacks if we launch a brand? Yes, with attribution built into the platform.
- How do we own the player instead of the referral? White label: your brand, your players, our licence route and operations.
- Which markets are live-ready? Country and state geo controls across every region we cover, local payments on request.
From partners
- How do studios and aggregators integrate? One seamless-wallet integration, then per-brand curation.
- Which payment methods can operators offer? Cards, bank transfer and ACH, Apple Pay and Google Pay, e-wallets, crypto and stablecoins.
- Can compliance vendors plug in? ID verification, fraud scoring and geo services connect through the integrations layer.
See where to meet us next.
We are on the road at the major industry events through the year. Pick one, book a time before the show, and we will bring a brand configured like yours.