Engagement models

Commercial terms you can read before the first call.

We do not publish price lists because the right number depends on your markets, verticals, licence route and scale. We do publish the structure. Every proposal is built from the same six components, and you can see how they combine before you talk to anyone.

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Same components under every model. No hidden line items.

The six components

Every proposal is built from these.

Setup fee

One-time. Covers scoping, configuration, integrations, content load, native app builds and the launch program. Under white label it also covers entity and licence-route work.

GGR revenue share, tiered

A percentage of gross gaming revenue that steps down as volume grows. White label sits on a higher tier than turnkey because we carry the licence and operations.

Monthly platform fee

A fixed monthly fee for running, monitoring and keeping the platform current: hosting, releases, updates and integration maintenance.

Pass-through third-party costs

KYC checks, SMS and email volume, payment processing, aggregator, live casino and sportsbook content fees, and media spend if we run it. Itemized as incurred.

Twelve-month rolling contracts

An initial twelve-month term that renews on a rolling basis. No multi-year lock-in; notice periods and transition support in the agreement.

Managed-service retainers

A monthly line per function for CRM, support, risk, payments operations, VIP hosting, paid media or content, priced by coverage and volume.

Components by model

Which components apply to which model.

Managed services is an add-on, so its column shows what changes on top of a white-label or turnkey agreement.

Feature	White label	Turnkey	Managed services
Setup fee			Handover scope only
GGR revenue share	Higher tier	Lower tier
Monthly platform fee
Pass-through third-party costs			Media spend and tooling
Managed-service retainer	Optional	Optional
Twelve-month rolling term			Aligned to the base contract
Licence, entity and acquiring	Arranged by us	Yours	Follows the base model

Tiers, fees and retainers are set in the proposal after scoping. Nothing on this page is a quote.

How you get a number

Blueprint, scoping call, proposal, signature.

Four steps from first click to a signed scope. Most of the work is yours in step one; the rest is ours.

Step 1

Launch wizard blueprint

Answer the wizard: markets, business model, verticals, licence status, content and apps. It returns a blueprint and a recommended engagement model.
Step 2

Scoping call

A 30-minute call to confirm the blueprint, walk the product and list integrations, licence route and managed functions.
Step 3

Proposal

The six components with your tiers and fees, the launch plan with phases and workstreams, and the pass-through categories that apply.
Step 4

Signature and week zero

Agreement on twelve-month rolling terms. The blueprint becomes the scope document and the launch program starts.

Start with step one

Get your launch blueprint

The launch wizard takes a few minutes and returns the blueprint that every proposal starts from.

Get your launch blueprint Book a demo

Commercial questions

What buyers ask about the terms.

Why are there no public prices?

Because the same platform is sold under three models, across sweepstakes, real-money, crypto-ready and sportsbook verticals, in markets with very different licence and payment costs. A single price list would be wrong for almost everyone. The structure is public; the tiers come from scoping.

What drives the GGR tier?

Engagement model first: white label carries a higher tier than turnkey because we carry the licence route, entity, acquiring and operations. Then expected volume, number of brands, verticals and markets. Tiers step down as gross gaming revenue grows.

What exactly is a pass-through cost?

A charge from a third party that scales with your activity and would exist whichever platform you used: KYC checks, SMS and email volume, payment processing, aggregator, live casino and sportsbook content fees, and advertising spend if our paid media team runs it. They are itemized and passed through as incurred rather than folded into the platform fee.

Are there minimums?

Yes. Agreements carry a monthly minimum that scales with the scope you sign, so the platform and the team behind your brand are covered in the months before revenue ramps. The level is part of the proposal, not a fixed list price.

How is a second brand priced?

As an addition to the existing agreement, not a new contract. A second brand needs configuration and content rather than a new entity, licence route and integrations, so its setup scope is smaller, and the revenue share terms take the whole portfolio into account. Exact treatment is in the proposal.