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Multi-brand groups

Run every brand in your portfolio from one platform.

Groups lose margin to duplication: a stack per brand, a team per stack, a reconciliation per month. GameBridge runs unlimited brands on one codebase and one database with complete player isolation. Network defaults set the rule, brands override what differs, and the console shows the whole portfolio from one login.

Unlimited brandsPlayer isolationNetwork defaultsPer-brand overridesJSON import/exportWorking Brand switcher
solace.example/lobby
Business model
Real-money
Jurisdiction
Malta
Theme
Flat clean
Settings
100+ overrides
Verified in the product
17
settings categories with per-brand overrides
100+
settings per brand
26
brand configuration pages
20
feature flags per brand
48
hours to launch a second brand
Mapped to the model

What a group gets on day one.

Decide once at the network. Override per brand. Report across everything.

Per brand

  • Own domain, business model, wallet types and cashier mapping
  • Payment rails, pixels, email and SMS senders, VIP ladders and responsible-gaming defaults set per brand
  • Content exclusions from the shared catalog; own categories, banners, packages and CMS pages
  • Multiple UI themes and skins, dark and light; per-brand icons and splash screens on the native apps
  • AMOE and geo lists gated by the brand's model and market
  • Brand character sheets for on-model AI media

Across the network

  • System Defaults across 100+ settings, inherited until a brand overrides
  • One shared game catalog with per-brand exclusions and nightly category sync
  • JSON import and export of bonuses, banners, packages, segments and campaigns between brands, with a dry run on packages
  • Working Brand switcher on every operator screen
  • Staff, Security and the Activity Log administered once for the group
  • 38 operator guides and a What's New feed for every team

Compliance and money

  • Complete player isolation: one database, brand-scoped players, wallets and sessions
  • One single double-entry ledger; payment webhooks verify brand as well as amount and signature
  • Global versus brand-scoped suppressions for email and SMS, with audited lift
  • Consolidated reporting with per-wallet rows, a real-money-only source of truth and test accounts excluded
  • Network defaults for bonus limits, contribution rates, playthrough, max-win and sports minimum odds
  • Activity Log for every admin action across every brand
One console

Switch brands, not tabs.

The Working Brand switcher scopes every screen in the console to the brand you pick: players, redeem queue, campaigns, packages, banners, reports. Network Configuration sits above it, so a group operator sets a default once and only touches the brands that differ.

  • 90+ operator screens, all scoped through one switcher
  • Network Configuration: Brands, System Defaults, Wallet Types, Payment Management
  • 26 brand configuration pages and 20 feature flags per brand
  • Import a proven bonus set, banner pack or journey into a new brand as JSON
Operator console
console.gamebridge.io/admin/dashboard
Launch plan

How we launch a multi-brand group.

  1. Step 1
    Network defaults first

    Set System Defaults for every settings category: bonus rules, contribution rates, responsible-gaming defaults, senders, risk rules. These become the floor for every brand.

  2. Step 2
    First brand

    Create the brand, choose its business model and market, connect its rails and pixels, curate the catalog with exclusions and publish content.

  3. Step 3
    Second brand as configuration

    Create the next brand, override only what differs, and import bonuses, banners, packages, segments and campaigns from the first as JSON.

  4. Step 4
    Portfolio reporting

    Give group finance consolidated reports and per-brand views, assign roles, run money audits and open.

Evaluator questions

What group operators ask.

How isolated are brands?
Players, wallets, sessions and content belong to one brand. Brands share the codebase and database, and every query, webhook and report is brand-scoped. Suppression lists can be global or brand-scoped by design, because a complaint on one brand is often a signal for the group.
Can brands run different business models?
Yes. Business model is a brand setting. A group can run a sweepstakes brand for the US, a real-money brand for a licensed market and a crypto-ready brand internationally, each with its own wallet types, cashier mapping and compliance mode.
What actually moves between brands?
Bonuses, banners, packages, segments and campaigns export and import as JSON, so a proven welcome journey or banner pack lands in a new brand in minutes. Games come from the shared catalog with per-brand exclusions. Players never move.
How fast is a second brand?
Once network defaults exist, a second brand is configuration: create it, override what differs, connect rails and pixels, import content. The launch team confirms the timeline for your setup in scoping.
Who sees what across brands?
role-based permissions covers page keys per screen and action keys for every money-moving operation, enforced in the sidebar, the route guard and the server. Every admin action, on any brand, lands in the Activity Log with who and when.
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